1. Colours of the magazine that go with the genre, e.g. using dark limited clolours if the magazine is a heavy metal magazine.
3. photo and images that are genre related, eg the way they will edit a photo to suit the genre such as for a pop mag will make it seem more light colors and effects to make it stand out and grab peoples attension
4. Anchorage: matching of words to images or the juxtaposition of two images which construct a meaning.
5. Sell lines that relate to the genre, e.g. metal hammer – rock till you drop!
6. Synergy - is the promotion and sale of a product throughout the various subsidiaries .
7. Mode Of Address: tell you who the main / specific target audience is for the magazine .
8. Advertisements - they should relate to the magazines genre, e.g. banners posters
9. Masthead must show the genre of the magazine
10. Reviews - on bands and artists that match the genre of the magazine.
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