beserk reader profile

Male: 67%
Female 33%
average age 21
working full time : 48%
Working part time: 11%
still studying: 41%
ABC1 62%
Circulation – 21,529
Readership - 131,916
ABCe Unique Users - 1,416,567
Games And Games Consoles:
£162 spent on consoles in the last year
£118 spent on games - total readership spends £23m
82% recieve cable or digital channels.
Berserk readers agree that
They enjoy life and don't worry about the future - 53%
Its important to be up-to-date - 46%
It's worth more paying for quality goods - 65%
They like to try new things - 61%
It's important to look the part - 79%

Going out and spending
Unplugged readers spend:
£126 a year on shoes/trainers.
Total Readership spends - £27m

£427 a year on clothes
Total Readership spends - £235m

£536 on audio equipment per year
Total Readership spends - £145m

58% own a digital camera
£98 on digital cameras per year
Total Readership spends - £2,784

Buy a average of 12 DVD'S a year
Total Readership spends - £1
2.3m
spend £59 a year on DVD'S
Total Readership spends - £23m